July 15, 2010

Annton by Steve Madden







Eyen and I were at the LF store in Soho a few months ago and saw these platform wedges that looked clunky and really heavy but actually are very light weight. We both tried them on and WOW, they were super high yet pretty comfortable and on top of that, gave us great height! Plus, being worn, they looked very cute as well. Of course we both wanted a pair but they were around $300 dollars and since we're on a tight budget we reluctantly had to put them down. 

Recently, I went to the Garden State Plaza mall in Jersey and saw something similar to those platform wedges in the Steve Madden store. Although the price wasn't as steep as the ones in LF, I didn't want to spend more than a hundred dollars on shoes at that point. 

Luckily, a sales girl  told me about the opportunity to get a discount right away because knowing me, sometimes I tend to overlook things that are right in front of my face! At the opening in front of the store, a large wheel was set up so that shoppers get the opportunity to spin so as to get a certain percentage off their purchases immediately!  Now, that was a pretty savvy promotional tactic that Steve Madden employed, I think. 

Anyway, a friend of mine took a shot at it and landed on the 40% off segment! (which happened to be the second best deal on that wheel besides the 'buy one and get the second 90% off'). With not a moment to lose, I excitedly placed the pair of Annton in 'Black Leather' (Also available in 'Cognac Le') on the register countertop so that the sales girl can ring them up! Yay! Now I have platform wedges that I've been wanting for the longest and didn't have to pay over a hundred for them!
xo
Edo